One of the most important (and often most confusing) choices for companies to make when determining their mobile strategy is how to create and deploy apps to mobile devices. There are numerous options. Should they all be cloud based and accessed via a browser? Should they have a custom designed code based on a particular device? Or should they be something in between? This is no trivial exercise, as our research indicates that a single mobile app can cost $250K or more to deploy.
We believe companies can survive the mobile app strategy confusion by taking some concrete steps. First, companies should determine what kind of app makes sense from an ROI perspective for the business (and not just what users are requesting). Are the best apps to deploy office apps, communications (e.g., IM email), social apps, personal productivity apps, extensions of existing back office apps (e.g., CRM, ERP)? And importantly, are the mobile apps already available either from the incumbent app supplier or in an app store, or will they need to be custom developed?
Next companies should evaluate the best app technology for their needs. They should assess the needs of each app based on user input, but also on required functionality and especially performance. In most companies, a single choice will not be right for all apps or for all users. The various technologies available include native built, browser based, SaaS accessed, HTML5, Java, or potentially some other technology. Further, various vendors offer development environments and/or tools which can expedite the overall development process and these should be evaluated. Finally, companies should assess how the apps will be delivered to users, such as web access/loading, private app store (a growing requirement for many enterprises), push delivery over the air (OTA) if the device allows, or even side loading in some limited cases.
Weighing all these factors can be daunting. Based on our research working with many enterprises in formulating a mobile strategy, we recommend companies focus on four key vectors in determining the best approach. These include:
Brevity of this report does not allow an in depth assessment of each area. But effectively assessing these vectors will determine the best approach for mobile development/deployment and the proper products/technology vendors to select
(see figure 1 below).
Bottom Line: Companies should not automatically assume one method of mobile app development and deployment is best for all users or solutions. They must assess their mobile app strategy based on a number of factors if they are to achieve a true ROI while maximizing user productivity on mobile devices. Failure to do the proper analysis will negatively impact mobile deployment and push users to find alternative (and often inferior and/or insecure) methods of access.
Figure 1: Mobile App Development/Deployment Choices
כותב המאמר: Jack Gold
ליצירת קשר: firstname.lastname@example.org